EARLY-SEASON PASS RATES END OCTOBER 31, 2014

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Deer Valley Resort early-season rates on all Season Pass products end on Friday, October 31, 2014.  Deer Valley offers a wide range of Season Pass options, including the Midweek Senior, Super Senior and Young Adult passes.  For more information on all Season Pass products and pricing, please visit deerlocals.com.

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Deer Valley 2014-2015 Season Pass holder benefits include:

  • Valid for summer 2015 chairlift rides. Deer Valley offers lift-served mountain biking, hiking and scenic chairlift rides. Operating mid-June through Labor Day. Midweek season passes are valid seven days a week in the summer.
  • Eligible Adult, Senior and Midweek Season Pass holders will receive up to six Buddy Passes for each Season Pass purchased. Eligible Teen and Child Season Pass holders will receive four Buddy Passes for each Season Pass purchased. Season Pass holders must present their Season Pass at the ticket office in order to receive the discounted rate.  Midweek Season Pass holder discounts are valid Monday-Friday only.  Black-out dates for Season Pass Buddy rates are December 26, 2014 – January 1, 2015 and February 14 – 16, 2015. Adult and Senior: $71, Midweek: $62, Teen: $62, Child: $43
  • WasatchBenefitPass290x190Wasatch Benefit Pass, enjoy shared lift privileges at Alta Ski Area and Snowbird Ski and Summer Resort with the purchase of a qualifying Deer Valley Resort Season Pass. Select season passes at each resort qualify for up to three complimentary day tickets at the other two resorts. One ticket per day, per resort, will be issued and the tickets are 100% non-transferable. Black-out dates apply: December 24, 2014 – January 2, 2015, January 17 – 19, 2015 and February 14 – 16, 2015.
  • SollogoVerticalEligible Season Pass holders will receive four ski days at Solitude Mountain Resort this coming season. Midweek pass holders will be given two passes valid Monday-Friday.  One ticket per day will be issued and the tickets are 100% non-transferable. Holiday restrictions will apply: December 24, 2014 – January 2, 2015, January 17 – 19, 2015 and February 14 – 16, 2015.
  • A 20% discount Snow Park lunch card is available exclusively to Season and Local Pass holders. They may be used at the Snow Park Restaurant between the hours of 11 a.m. and 2:30 p.m.
  • 15% discount on dinner at three of Deer Valley’s evening restaurants: Royal Street Café, Seafood Buffet and The Mariposa. Holiday restrictions will apply: December 20 – 31, 2014 and February 14 – 16, 2015.
  • One-year subscription to SKI Magazine

Deer Valley Season Passes are available for purchase at our Snow Park Ticket Desk, open seven days a week from 10 a.m. to 5 p.m., online at deerlocals.com, by phone at 435-645-6626 or email at ticketdesk@deervalley.com.

Girls’ Weekend Spa Day – Five Tips To Make It Fabulous

Girls talk.

We’re wired that way.

No seriously, we really are. In fact, recent research has shown that women’s brains are wired differently than men’s. This research has confirmed what many of us suspected. In females, wiring in the brain goes between the left and right hemispheres, suggesting that they facilitate communication between the analytical and intuition. (Think great memory, multi-tasking and group solutions.)

In men’s brains, the wiring is front to back suggesting their brains are structured to facilitate connectivity between perception and coordinated action. (Think singular focus.) (Read more here.)

What this means to us, ladies, is we are meant to be communicators.

We talk. We listen.

So when I was setting up my girls’ weekend spa day, I knew I had to plan for lots of communication time.

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Since my girlfriends carved out precious time away from their families to get together and unwind, I needed to make sure we made the most of our time together. I asked Katie at Zanté Spa, located at the Deer Valley Plaza Building, to help me plan a morning of relaxation and rejuvenation with the girls. As a pro at creating special pampering experiences, she gave me a few tips.

Here are five of them:

1. Take over the place. Since you and your girlfriends don’t get together as often as you like, you want every moment to count. Zanté Spa was able to book our appointments so that we had the place to ourselves the whole morning. We’d welcome any other spa visitors, of course, but having “just us girls” made it feel so welcome and cozy. We were able to employ “no filter” conversations which is what girls’ weekend is all about.

2. Build in transition time. Katie scheduled our treatments with plenty of time for lounging in-between. Instead of feeling rushed and checking our watches, we were able to relax as some of us were getting done with our treatments and others were getting started. As a Type A personality who lives her life by the clock, I appreciated the no-stress attitude. This is one tip many of us can apply to all areas of our lives – I certainly will.

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3. Customize your experience. We brought in some special fruit plates, juices and appetizers to complement the selection of goodies the spa provided. Don’t laugh but we also brought some “lighter” reading – fashion magazines! The spa supplied some wonderful reading material, but be sure to bring in whatever makes you feel comfortable whether it’s a special book or a fashion magazine.

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4. Linger. When your spa day comes to a close, don’t rush out. After a few hours of Zen space and total relaxation, we didn’t want to just bolt out the door. We needed some transition time to step back into the world. The ladies at Zanté Spa, suggested we linger. They also had menus on hand for us to review some choices for our next stop – lunch at Deer Valley Grocery~Café.

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5. Treat yourself to something special – you deserve it. Try something new to enhance your experience. My girlfriends who had massages tried a Japanese energy technique called Reiki integrated into their massages and felt fabulous afterwards. I tried the restructuring and soothing facial called Vital-Elastin which included a facial massage with the exfoliation and dry brushing. This was a new experience for me and my skin appreciated it!

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So remember when planning your event, girls talk.

Just go with it.

Do you or a family member need a retreat or special getaway or do you have questions about our girls’ weekend? Connect with me on Twitter  and @Deer_ValleyClick the links for more information on; lodging at Trail’s End Lodge, spa services at Zanté Spa and menu options at Deer Valley Grocery~Café.

Deer Valley Resort will Kick Off the Winter Season with the Annual Celebrity Skifest

Deer Valley Resort will kick off its winter season with the excitement of the annual Deer Valley® Celebrity Skifest on December 6 and 7, 2014. The invitational ski event pairs former Olympic ski legends with television and film celebrities for an exciting weekend of skiing, live music and fundraising for Waterkeeper Alliance, the fastest-growing grassroots environmental movement in the world. There are presently over 225 Waterkeeper Organizations around the world defending their communities against anyone who threatens their right to clean water—from law-breaking polluters to unresponsive government agencies.

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“Kicking off Deer Valley’s ski season with the Celebrity Skifest event is a great way to welcome our guests back each year,” said Bob Wheaton, resort president and general manager. “This event has become a tradition for our opening weekend and allows us to help support Waterkeeper Alliance, a non-profit organization we feel strongly about.”

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The Deer Valley Celebrity Skifest is a three day event that includes giant slalom races on both Saturday, December 6 and Sunday, December 7 on Deer Valley’s Birdseye ski run. Races are free to the public and can be viewed from the Silver Lake area at mid-mountain. The Skifest’s host property, Montage Deer Valley, will be the location of additional evening events throughout the weekend with all proceeds to benefit Waterkeeper Alliance. The event has raised over $5 million since the partnership began in 2006.

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Festivities throughout the weekend are featured in the number-one rated winter sports television special on CBS, broadcast to more than one million viewers. The 2014 Deer Valley Celebrity Skifest is scheduled to air on CBSSunday, December 14, 2014, at 5 p.m. EST (after the NFL).

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Some of the best-known legends of U.S. skiing are scheduled to compete in this year’s event, including Steve Mahre, Phil Mahre, Tommy Moe and Deer Valley’s own Ambassador of Skiing, Heidi Voelker. Previous guests have included Academy Award-winning actors Glenn Close and Marcia Gay Harden; Emmy Award-winning actors Larry David and Neil Patrick Harris; Paul Mitchell Systems President John Paul DeJoria; Grammy Award-winning artists Miranda Lambert, Mary J. Blige, Train, Melissa Etheridge and musical talents Natasha Bedingfield, Gavin DeGraw, Gavin Rossdale and James Blunt. This year’s Skifest is sure to bring another amazing group of supporters including Robert F. Kennedy Jr., Cheryl Hines, Giancarlo Esposito, Rachael Harris and a special performance by Grammy Award-winning country group Lady Antebellum.

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The Deer Valley Celebrity Skifest is presented by JUMA Entertainment. For more information on the event please visit DVskifest.com. To follow the event on social media, search #dvskifest.

Summer Training with Bryon and Brad Wilson

On a warm sunny day, during the #DeerValleySummer, I headed out of the office and caught up with Bryon and Brad Wilson at the Utah Olympic Park in Park City, Utah. It was my first time at the Utah Olympic Park and I was surprised to see so many skiers jumping off of ramps into water and then swimming to the edge of the pool with skis on. Air bubbles, operated by a Utah Olympic Park employee, softened landings into the pool. I thought this was an ingenious idea.

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For those of you who might not know, Deer Valley Resort sponsors Bryon and Brad Wilson, two of the current U.S. Freestyle Ski Team athletes. Deer Valley began sponsoring Bryon in 2010 and in 2012 added Brad to their roster of athletes. I wanted to know what it took to be a world-class athlete and how a winter athlete trains when the snow melts.

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Ryan: How do you guys train during the summer?

Bryon: We have a great facility at the Utah Olympic Park, where I spend a lot of my time.There are many ways for us to access crucial training time nowadays. Later this summer, we will be in Whistler BC, Canada, getting some snow time on the glacier.

Ryan: As brothers do you always train together or do you have different training techniques?

Brad: We always train with each other, which is really nice because we are constantly pushing each other.

Ryan: How often will you be at the Utah Olympic Park training?

Bryon: We can get a good two months at the Utah Olympic Park. I really enjoy training up here.

Ryan: What is the biggest difference jumping into water instead of onto snow?

Brad: Jumping in water allows you to crash without the consequences you have crashing on snow.  And a lot of crashing is involved when learning a new trick.

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Ryan: What do you wish to improve upon, going into next ski season?

Brad: I am currently ranked fourth overall and there is a lot I need to work on to be in that top spot.  Improving my jumping skills is going to be a major focus this summer.

Bryon: I’m always looking to push my abilities to the next level and learn something new to help myself improve.

Ryan: Looking back on the last ski season, what stands out the most for each of you?

Brad: The Olympic experience stands out the most for me. Being able to compete in the Olympics has been a dream ever since I started competing.

February 9, 2014 - Source: Mike Ehrmann/Getty Images Europe

February 9, 2014 – Source: Mike Ehrmann/Getty Images Europe

Bryon: One thing that stands out for me every year is competing at Deer Valley Resort in front of huge crowds. I also love Champion ski run.

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Ryan:  What do you guys do for fun, when you are not skiing?

Bryon: We got into mountain biking since we moved to Park City, also golfing and fishing.

Brad: The thing I do most is art; I think it’s the perfect thing to do to relax in between training sessions.

Ryan: How did you get into art, Brad?

Brad: Being from Montana, we grew up in the outdoors. Everything we did, we did outside. But the art is just something I was inspired to start doing and have been trying to perfect ever since.

Ryan: What do you have coming up in the next few months?

Brad: Off-season training is in full force. It is going to be very busy until the snow falls. We’re in Whistler this summer for three weeks, we go to Mount. Hood for a week, then Chile for two and a half weeks. Next, we go to Switzerland in September for another three weeks. Between these camps, we will be spending our time at the Utah Olympic Park.

Have you ever gone off the ski jumps at the Utah Olympic Park? Tell me about it in the comments below or on Twitter @RyanMayfield or @Deer_Valley and don’t forget to keep up with the Wilson brothers on Twitter; Bryon   Brad  

Deer Valley Resort Vying Again for World’s Best Ski Resort Award

Beginning today, competition for the second annual World Ski Awards commences and Deer Valley Resort hopes to maintain its title as United States’ Best Ski Resort from the inaugural award year and vie for World’s Best Ski Resort. The World Ski Awards serves to celebrate and reward excellence in ski tourism and focuses on the leading 20 nations that are shaping the future of the ski industry. Launched in 2013, World Ski Awards was developed in reaction to an overwhelming demand from the ski industry for a fair and transparent program with a mission to serve as the definitive benchmark of ski tourism excellence.

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“Deer Valley Resort won the distinction of being named United States’ Best Ski Resort for 2013 among a short list of USA finalists,” said Bob Wheaton, president and general manager of Deer Valley Resort. “It was an honor to have our commitment to excellence rewarded by industry peers and the guests and fans of the resort who voted for us. We strive to work just as hard every year and will hopefully continue on to be named World’s Best Ski Resort.”

Voting for the 2014 World Ski Awards opens June 6 and closes September 26, 2014. This year’s country winners will be announced at a red carpet World Ski Awards ceremony at the A-ROSA Kitzbühel, Austria, on November 22, 2014, as part of the three-day program of VIP events and networking activities. Voting will take place at worldskiawards.com and World Ski Awards’ Facebook page.

The World Ski Awards is part of World Travel Awards, currently celebrating 21 years as “the Oscars of the travel industry.” For more information on the award and voting for Deer Valley® as World’s Best Ski Resort, please refer to the resort’s website at deervalley.com.

Georgia Anderson: Two Deer Valley Careers for this “Super 33”

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In this day and age, any tenure that spans a third of a century is remarkable enough. However, when it also entails two vastly different careers, the feat becomes truly exceptional. Georgia Anderson began her employment with Deer Valley Resort in Human Resources before becoming the director of that department. About 15 years later, she re-invented herself by becoming the director of merchandising and logo licensing! This speaks volumes about the unlimited commitment and energy Deer Valley employees are capable of and how their unwavering leadership can inspire the next generation of employees.

JF: What prepared you for your current career with Deer Valley Resort?

Georgia Anderson: I grew up in Salt Lake City and moved to Park City in 1980; I was working for a small company in town. When I heard that a new ski resort was in the planning process, I immediately applied for a position. I interviewed with Deer Valley and obtained a position as an accounting clerk. The day before I was supposed to start, the director of human resources called me and said, “The person we hired to be my assistant is not coming and we’d love to have you take the job; what do you want to do?” I thought about it and said “Sure, I’ll be in human resources, why not?” As I came on board, things began to grow very fast. After a few months I was made a supervisor and a couple of years later, I became the director of human resources.

JF: So more than looking for a specific job, your desire was to be part of a new, innovative company?

Georgia Anderson: Yes and that’s where it gets interesting because sometimes I wonder what would have happened to me if I had not made that choice at the very beginning. I feel so fortunate to have been here during those earlier years, when everything was being planned, the policies were developed and the vision was being formed on how we would become like the Stanford Court Hotel in San Francisco. I even remember personally visiting and experiencing that wonderful hotel and being part of this revolutionary change in the ski industry. At that time, the resort wasn’t open yet and the Snow Park Lodge was still under construction.

JF: Where was your office located?

Georgia Anderson: Our first office was where Starbucks is today on Park Avenue. We were there until the resort opened on December 26, 1981, when our first winter season began and we moved to the new Snow Park Lodge.

JF: Now, you need to explain how you found yourself as director of human resources one day and director of merchandising the next?

Georgia Anderson: I wasn’t looking for a change, but at that time, the retail shop and logo licensing was handled by an outside company. The resort owner really wanted to bring that function inhouse and have someone in charge who understood the brand, had passion for that project and could take the lead. Our attorney for the resort knew that, and since we were working closely on human resources issues, she also knew me well. So one day, out of the blue, she called me and said, “Georgia, you have a degree in fashion-merchandising and I think you should consider becoming the new director of merchandising!”

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JF: How did you respond?

Georgia Anderson: I first said, ”What are you talking about?” I was afraid to make a change but after thinking it over I decided that I could to do this. I loved the challenge, yet it was a huge shift for me, from dealing with thousands of employees to moving into merchandise and product development.

JF: When was that?

Georgia Anderson: It’s been about 16 years.

JF: How did you actually get this program started at Deer Valley Resort?

Georgia Anderson: We brought it inhouse and we established two Signatures stores; one here in Snow Park and the other at Silver Lake, then we moved the Snow Park location upstairs and added our Main Street store later on.

JF: Are you just in charge of the Signatures stores?

Georgia Anderson: No, I also oversee NextGen DV, the children outerwear store that we’ve been operating for three years. Also we have Shades of Deer Valley, our sunglasses and goggles specialty shop at Snow Park that we’ve been operating for seven years, and finally, also at Snow Park, there’s Deer Valley Etc., the espresso bar where we offer a lot of fun kitchen and gift items as well as a large selection of logo mugs.

JF: How many employees work in these stores?

Georgia Anderson: There are about 65 employees, mostly part-time, but they are an amazing group of individuals!

JF: What about online sales?

Georgia Anderson: We’ve been selling online for about 10 years and this business has grown steadily over time. Today we’re looking forward to making a change with our eCommerce cart that should boost our volume further. Our most popular online purchases are Deer Valley Gift Cards and the Turkey Chili mix.

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JF: Were you also involved with the 2002 Store during the winter games?

Georgia Anderson: Absolutely! As we moved towards the 2002 Winter Olympics, just before the turn of the century, we added our 2002 Store, which was located in the Snow Park Lodge where SharpShooter Imaging is today. We operated that store throughout the 2001 – 2002 winter season. We were able to offer some incredible items, including our own Deer Valley Olympic pins, which was both a wonderful and fun merchandising opportunity!

JF: Besides the pins, what did you sell?

Georgia Anderson: We offered merchandise that had both Olympic and Deer Valley logos since we were an official venue and were in the midst of so many Olympic competitions.

JF: While we are on the subject of the Deer Valley logo, how did it get started and how was the brand created?

Georgia Anderson: My understanding is that the “Deer Valley” name itself was Polly Stern’s idea. Polly was the wife of Edgar Stern, founder of Deer Valley. I believe that the ad agency at the time created the logo and that Polly was also closely involved with its development and design. It has evolved ever so slightly over the years, but the deer head inside the aspen leaf has always remained. We are very fortunate to work with a brand and a logo that are so powerful and carry such widespread recognition.

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JF: How are new items sourced and developed for your Signatures stores?

Georgia Anderson: Sometimes people approach me with design ideas; of course, we attend many trade shows, we also have some long standing vendors that may come up with new variations on their designs, but the most fun for us is when we’re creating something totally new, like Christmas ornaments. For instance, we took inspiration from our mascots, like “Bucky the Deer,” and last year we developed a 3-D ornament featuring Bucky on skis. Step-by-step, we’ve seen this project evolve from a rough concept into a completely finished product and the whole process has been extremely gratifying!

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JF: Someone mentioned the Avalanche Dog merchandise to me; what is that?

Georgia Anderson: I’m glad you asked! About a year and a half ago, our Ski Patrol avalanche dog handlers approached me and said they are always asked by guests about the availability of merchandise featuring their rescue dogs. So this is how we developed the Avalanche Rescue Dog collection, with its distinctive dog and deer logo! When you purchase these articles, the proceeds go the Avalanche Rescue Dog program; this is a great way to sponsor the dogs and provide a great gift idea for guests who want to reward the person watching after their dog while they’re visiting Deer Valley!

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JF: What are your best selling items?

Georgia Anderson: As I explained, we have many different stores, but the number-one selling item in all of them is the Turkey Chili mix! Another popular item is our little replica trail signs that we can even customize. We also sell lots of t-shirts, ball caps and coffee mugs.

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JF: All are wonderful Deer Valley memories that people can use or see year-round!

Georgia Anderson: Exactly!

JF: What is your driving philosophy in picking a new product?

Georgia Anderson: First and foremost, it needs to reflect what Deer Valley Resort stands for in terms of quality and design. It can be playful though and doesn’t have to be serious all the time. We call this process passing the “Polly Test.” By this, we mean that when we’re considering new merchandise, we always ask, “Would Polly Stern approve of it?” Today, when we decide on a new product, there are things we feel good about and things that might concern us. If an item elicits too many questions or raises too many doubts, we simply won’t select it.

JF: How do you arrive at your price points?

Georgia Anderson: We cover all price points. Our products always represent an excellent value; for instance, anyone can come into our stores and find a good quality t-shirt that’s not overpriced.

JF: Can you give us a few examples, ranging from the most expensive down to the most affordable item?

Georgia Anderson: Sure, we have a 14-carat gold necklace with diamonds on it, made locally, priced at over $1,600 and a sticker that only costs a couple of dollars. We also offer a full range of polo shirts priced from $39 to $99!

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JF: What have been the most important lessons you’ve learned over these 33 years with Deer Valley Resort?

Georgia Anderson: I think attention to detail is paramount. The little things take a lot of time, but they add up to a whole lot and can make a tremendous difference. Even though it takes so much energy to attend to the most minute detail, we take the time to always do it and we constantly take pride in doing things right!

JF: Now, if you keep that focus on details into consideration and take a sweeping view over your entire tenure with the company, what is your own personal definition of the “Deer Valley Difference?”

Georgia Anderson: It is the combined dedication and commitment from everyone to keep passionate about doing things right and keeping going back to our roots. We are not standing still though, as we always strive to improve our products and services. This approach is ingrained into our culture and we embrace change while preserving the personal touch.

2014 Ski Season Review

The season is officially over. Each year seems to go by faster and faster and this year was no different. Maybe it’s my age or just trying to manage family, work, ski races, sports and the boys’ schoolwork, but it’s safe to say there is not much down time. However, I was able to check off two bucket list items this season. First, I was able to go heli-skiing this January with some close friends. It was a lot of fun and lived up to my expectations.

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Unfortunately, I was not skiing closing weekend at Deer Valley Resort because I was happily checking off another bucket list item of mine. I was in Augusta, Georgia, at the Masters Tournament. No, not the skiing masters. You wouldn’t believe how many people thought “skiing” until I clarified that it was in Augusta, Georgia. I remember watching the Masters with my mom on television. She never picked up a club but loved the game. I started golfing a few years ago and have been hooked ever since. My golf game is nowhere near my skiing ability though. If you’re a golfer this is a bucket list item for sure. My mom loved Fred Couples. I knew she was with me last weekend as I stood inches from him teeing off and putting. This was a gift to her. Thank you to the Sports Alliance for this great raffle package that I won. My golf season will start this Friday at the Park City Mountain Resort golf event as a guest and supportive friend to our great neighbors.

Thinking back on a wonderful ski season, the Deer Valley Celebrity Skifest comes to mind. This year the boys won. I like to think they requested the faster course again but my age maybe catching up to me. I had some great powder days with guests at Deer Valley Resort this season. This was my 18th season at the Resort and it still makes me proud to say I work at Deer Valley. Every morning I get to work with amazing mountain hosts, lift attendants, ski patrol and ski instructors, all of whom have a smile and warm hello for guests. You definitely get the feeling we are all on the slopes looking out for each other!

Next ski season can’t come soon enough. Thanks again to everyone who played a part in making this season such a great success. I’m excited for spring and summer and the adventures that come with warmer weather. Golf, concerts at Deer Valley, paddle boarding and mountain biking should make for a great summer in Park City.

See you on the trails!

John Guay, one of Deer Valley Resort’s “Super 33!”

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Director of Skier Service, John Guay oversees the entire Deer Valley Ski School, the resort ski rental operations, children’s center and lift ticket sales. So, if you are a skier and are about to enjoy Deer Valley Resort, you will appreciate the many services that John has developed and polished over a period of 33 years!

JF: What did you do before joining Deer Valley Resort?

John Guay: I was in snow ski school supervisor at nearby Park West, today known as Canyons. I began there on the first of January 1975. At that time, the ski school director was short staffed and asked me if I wanted to teach skiing.

JF: Did you take the job?

John Guay: Yes, I gave it a try and that’s how I got involved. I begin by teaching groups of kids coming from Salt Lake City, I joined PSIA (Professional Ski Instructors of America), went through my certification process and ended up as a supervisor there.

JF: How was business during these early years?

John Guay: Quite different from today. The teaching quality had room for improvement. I remember teaching up to 25 kids in one class! We also had some peculiar habits; the lodge and the slopes at the resort were taken over by the staff to the point that, some days, there wasn’t much space left for the guests. We were all thinking about skiing and obviously didn’t focus much on ski guests.

JF: How did you make the transition from Park West to Deer Valley?

John Guay: As a ski school supervisor, I enjoyed working with instructors and loved my position. Yet, at the same time, this small resort had a lot of financial challenges. This is about the time when we began to hear about Deer Valley Resort coming to the area and bringing a new dimension in professionalism and service.

JF: What did you decide to do?

John Guay: I figured that if I wanted to stay in the ski industry and start a stable career, I needed to take the jump. I applied for a position with Deer Valley to find out what this new resort was all about.

JF: Did you see Deer Valley as a diamond in the rough?

John Guay: I think so; part of it was the consistency of work and the chance of being associated with a professional company. In addition, we also experienced some tough drought years in the late seventies and snowmaking was barely beginning. A little resort like Park West had very limited snowmaking infrastructure and the rumor about Deer Valley was all about modern chairlifts, snowmaking and grooming, so these possibilities alone had a huge appeal on me.

JF: Can you share with us how your first interview with Deer Valley went?

John Guay: Sure; I applied for a supervisor position. We met at Silver Lake in the spring of 1981. There was no lodge yet, so we met in a small cabin, I believe it was a real estate sales office for the Silver Lake Village. We met Stein Eriksen and some other people. We all went on the mountain where a great number of trails had already been cut. It was immediately apparent to me that all the runs had been laid out really well, you didn’t traverse much as all the trails were cut into the fall line. This was really impressive. It was also at the end of a great snow year and skiing that day was fabulous; I remember following Stein on a brand new mountain where nobody had been before!

JF: What happened after that first visit?

John Guay: I started in November of 1981. It took a while until we knew who was going to be head of the ski school. Sal Raio, a coach of the PSIA demonstration team, got the director position. When I met Sal, he offered me a job of supervisor. There would be two of us overseeing a staff of 24 instructors. He gave me the initial task of creating a weekly schedule that I had to prepare in one month. The group of instructors Sal had put together was hugely experienced and this created a tremendous challenge for me to earn the trust of such an impressive team.

JF: In this early years, was the concept of superior guest service already part of the Deer Valley’s culture?

John Guay: Yes. It started with that initial interview with Stein the spring before I was hired. Already, the idea that the mountain was for the guests stood as a central principle. Later that first season, Edgar Stern, Deer Valley Resort’s founder, explained a number of concepts during our early training sessions. It started with the anticipation that guests have before they even get to a resort, then their experience when they reach the place, the importance of a friendly and professional staff to greet them, the pristine beauty of manicured slopes up above, and so on.

JF: So, from the get go, Edgar Stern’s vision was already guest-centered.

John Guay: Absolutely! Edgar Stern always stressed that the guests expect people that are friendly, attentive, always ready to help and answer questions. A ski vacation is a major endeavor and when guests reach their destination, they’re pretty much frazzled and need to be well cared for.

JF: I can appreciate the importance of feeling welcomed.

John Guay: But that wasn’t all; there was also the importance of well groomed runs, which was kind of a revolutionary idea back in 1981; then of course, came the the cuisine, having nice restaurants could make a tremendous difference, because back in these days, food quality at ski resorts was poor. Finally there were ancillary concerns like attention to details, like having coffee always at the right temperature, picking up papers around the resort and the like.

JF: How did the staff buy into that culture?

John Guay: Well, it took some time. At first, there was some fall-out, it wasn’t without some challenges. Communicating that vision was tough, but for those of us who stayed with it, the effort was well worth it. And this probably explains why over the years, we’ve reached a tremendous employee retention rate.

JF: Did these high expectations influence hiring?

John Guay: As I got involved with the hiring process, we followed a very strict approach. You had to have an in-person interview. We certainly looked at job-specific skills, in terms of teaching experience. Obviously, we knew that we could teach people how to ski better or how to become better teachers if they lacked a bit in these areas, but we realized that we couldn’t change a person. In other words, a person’s demeanor, personality and attitude had to offer the right fit for what we were trying to achieve.

Then there was also the family experience weighting heavily into Sal’s vision; we wanted people that were family friendly. At that point though, the industry’s approach, as far as instructing was concerned, was to get a foot in the door, get some teaching experience, starting with beginners and children, and then move on to experts and adults. But the reality is that most adults and experts don’t need ski lessons nearly as much as children and first-time skiers, so we needed instructors that were good at the whole package and were willing to teach kids and could be really good with them.

JF: Are you saying that you were looking for staff members that had empathy and could put themselves inside the ski boots of these new skiers?

John Guay: That’s exactly right; it’s easy for people who are just good skiers to lose track of that concept. We needed people that enjoyed working with first time skiers, that were patient, that didn’t move too fast, and that had great communication skills.

JF: How does Deer Valley Resort stands in terms of teaching culture?

John Guay: From the get go, we’ve always embraced the PSIA humanistic teaching philosophy by creating unique lesson plans tailored to the needs of our students.

In the late ’90s though, we began to compare our most successful instructors with the PSIA methodology. We found out that our best instructors didn’t operate in a linear fashion, but instead followed some basic themes in working with their students. We came away with a three-part teaching model. The first element was the relationship. Then came the activities and finally the supporting information that could take the form of visual aids or verbal comments.

JF: You weren’t just focused on skiing technique?

John Guay: That is correct; the mechanical aspects of skiing were only part of the process as we were pushing even more towards the development stages of our learners and we made certain that our staff embraced that approach and could influence generations of skiers season after season. Kids that once started with us are now bringing their own children.

JF: Does this mean that entire generations of skiers have become loyal customers?

John Guay: Yes, we’ve created a continued, natural cycle. While our clientele may sometime question the value of the money spent in ski school, we do strive to exceed their expectations. We know that if we do a great job taking care of our skiers, they’ll want to return and get more of that special time Deer Valley is able to supply. So part of our teaching philosophy is to learn how to turn a pair of skis and the other part is to create a fun and comfortable environment to the point where guests truly enjoy themselves, want to come back and and bring their own children into the process.

JF: Would you say that Deer Valley leads the way in terms of ski instruction?

John Guay: Deer Valley occupies a very unique position because of its unique ski-in, ski-out properties, its overall design and lay out as a resort, as well as the popularity of its programs and the volume of its activities. We, in fact, have a very hard time to meet the demand we’ve created. We recruit on a year-round basis, we hire and train people all the time and have become the largest ski school in the region. Surprisingly, this high volume of activity has enhanced the quality of our staff; they are not just instructors, they double as concierges and will do whatever it takes to satisfy our guests.

JF: Has this success had a synergistic effect on the entire resort?

John Guay: I think so; our training programs are designed to break down the individual “silos” that unavoidably prop up between divisions. We spare no effort to present a common face for Deer Valley and if a guest bumps into anyone working at the resort, whether it’s a lift operator, a customer service person or a food service employee, each one is trained to address that guest’s question or need and do whatever it takes to find the right answer or solution.

JF: Now, when you look into the future, how do you create new services?

John Guay: Over the years, we’ve never ceased to come up with innovative ideas. We tried moguls, telemark and parallel workshops, women specific programs and so on. Some programs have showed some staying power like our women programs or the Mahre Camps. More recently, we introduced Steeps and Stashes, a program that capitalizes on Deer Valley’s unique variety of terrain. We’re definitely looking at adding new products, yet a the same time, we don’t want to detract from our high-demand areas which always have been the lower ability zones and the new families with children.

JF: So after 33 years of exciting and nonstop developments, what in you views constitutes that Deer Valley Difference?

John Guay: First and foremost it is the quality of the guest experience. Hiring the right people and communicating that vision to all the staff, no matter what position they’re in is a crucial component in reaching that goal. We’re all here for that guest. The real vision is that when we are working, the mountain is there for our guests. When we are not working, we can be just like a guest and can go out and enjoy that same experience. But before anything, we want to take care of the guests that are here so they enjoy their experience!

Bryan Almond’s Deer Valley Difference

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Bryan is another first year staff member working as an assistant in the Human Resources Department. Until recently he was a member of the Utah Opera and has performed all over the world. He is also one of a select pair of Deer Valley male employees who come to work daily, wearing some form of neck-wear. Bryan distinguishes himself by wearing a bow-tie!

JF: Bryan, what was you occupation before joining Deer Valley Resort?

Bryan: I was performing with the Utah Opera and was also working for the Marriott Hotel Corporation while attending Medical School. I dropped out of Medical School because I found out that it wasn’t really for me. I did a lot of searching and concluded that I wanted to be involved with people, that I needed to use all my customer service and hospitality experience and found that Human Resources was probably the best bet for me. I started looking for some internship or entry level experience involved with human resources and that’s what landed me at Deer Valley Resort.

JF: How was your experience as an Opera Singer?

Bryan: I was raised in an Air Force Military family so I grew up moving all the time as a kid. Before I went to college, I actually visited India; you see, travel is in my blood. Then I went to school to be a music teacher. In order to get my scholarship, I had to take private lessons of some kind and eventually interviewed with the Chicago Symphony and, much of my surprise, was accepted as the youngest person in their chorus. That’s where my singing career took off and from there, I did internship, composition, conducting and I ended up in Germany for a while.

JF: What did you like about singing?

Bryan: I liked that I was good at it [chuckle]! It’s something that came naturally to me and because I traveled so much as a kid, it wasn’t difficult for me to move around, so people and travel where the areas I enjoyed most, more so than simply performing.

JF: And what didn’t you like?

Bryan: Opera singing is a very unstable profession, especially if I wanted to stay in the United States. Unlike Europe, there isn’t a great need for Opera appreciation in America, it’s more of a status thing. It also got to a point when I became tired of traveling, just because I had being doing it for so long. I had it with my romantic bohemian experience!

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JF: What put you in contact with Deer Valley?

Bryan: I was looking for an entry-level human resources type job, because I was working on my professional certification and that experience was something I needed. I searched all over the places in the hospitality industry and the Deer Valley opportunity got my attention, I applied and obtained the position!

JF: What attracted you to Human Resources?

Bryan: People! I really like people, I like to help others, I like to be of service.

JF: What did you do with Marriott?

Bryan: I worked in the front office, worked at the front desk, checking in guests, working the phones, doing errands for special people, solving problems nonstop!

JF: Where did you live when you heard about the Deer Valley opportunity?

Bryan: Salt Lake City. I sill live there. Yet, at first, I wasn’t sure about the commute. This wasn’t the most convenient location for me, and in actuality, I had never set foot in Deer Valley before the first day I came to work. No one had ever met me in person!

JF: So, you were hired, sight unseen?

Bryan: You could say that.

JF: That’s amazing! Did you have a Skype interview?

Bryan: No. We just did everything over the phone!

JF: You must have sounded perfectly right; congratulations!

Bryan: Thank you!

JF: How much did you know about the ski industry prior to taking that job? Were you a skier?

Bryan: I didn’t know much about the ski industry but I skied a lot while I was in Seattle getting my Masters.

JF: What are your day-to-day job responsibilities?

Bryan: I aid in the hiring process, I help new hires get oriented, I help with employee appreciation programs, all day, I answer the phone and questions about the various positions or the benefits. It never stops. I never had to memorize so many names in my entire life!

JF: When you got on board, what were you expecting?

Bryan: Even though the position was a bit different than what I had imagined, I liked what I found. I definitely found that HR was the right place for me, I didn’t expect the position to be as busy as it is though, but this is because we’re seasonal, yet the job is very enjoyable, I work with a great group of people who makes it fun!

JF: What kind of welcome and support did you receive from your co-workers?

Bryan: From day one it was so different from the other jobs I had before. It was overwhelming in a good way, everyone wanted to help, and all made me feel comfortable. Everyone was also so approachable. My birthday was soon after I stated working, so they made me a cake and it made feel so welcome!

JF: What are the most important things you’ve picked up since you’ve been working with Deer Valley?

Bryan: That there was a big difference between helping guests and helping my fellow employees. Since I’m mostly in contact with our staff, I sometimes have to say “no” to some of their requests. “No” had never been a part of my professional vocabulary and I have found this adjustment a bit difficult.

JF: Since you’re now fully immersed within the Human Resources Department, what would you say are the key qualities required from those who wish to work at Deer Valley?

Bryan: I think they definitely have to want to be here! I don’t ski, so I’m not here for the snow, but I like the experience, the environment and my co-workers are the main reason for me to want to be here.

JF: When you hire people, what are you looking for?

Bryan: Usually you can tell if someone is willing to learn or if they enjoy learning, but I would say that having the right attitude is the most essential quality!

JF: So, Bryan, now that we know more about you and your remarkable career path, what in your view makes the Deer Valley Difference?

Bryan: Part of the Deer Valley difference is helping our guests but it’s also helping each other. The position I’m in focuses on the “helping each other” aspect. Deer Valley is extremely supportive of its employees, there are many of people who have an “open office policy” and in my daily work, we’re constantly working on employee appreciation programs, adding policies on how to improve benefits, to make everyone fully appreciated, and to keep on nurturing a wonderful group of people!

 

Do You Set Challenges to Push Yourself?

Do you ever set random challenges for yourself? For example, when you are running, do you set a target to run to “the flagpole” or “to the end of the street?”  I do. It’s a simple way to push yourself to do a little more than you ordinarily would. Bring on the challenge!

Today I challenged myself to be “last tracks.” I made that up. I don’t know if that’s actually a skiing term like “first tracks.”  I wouldn’t actually know since rarely, if ever, am I out late in the day. I am in the lodge by the fire with a warm cup of cocoa in my hand by the time 4:00 p.m. comes along. I never paid attention to when the lifts close.

Today was different. I decided not to be an early bird and challenged myself to take the last chairlift (or close to it) of the day.

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It was a beautiful warm spring day with blue skies. I had a chance to come out and ski for a few hours on the first day of April so I wanted to make the most of it. I decided to stick around Carpenter chairlift and see how many runs I could do (and snap a few photos.) I bounced between Last Chance and Solid Muldoon ski runs.

The clock said 3:45 p.m. as I hopped on the lift so I figured, no problem, I can ski another half hour and take the last lift up before Carpenter closes. As I took a run on Last Chance ski run, the weather changed as it often does in the mountains and it started to snow.  Snow is always a good thing for skiers so I had a big smile on my face.

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At the end of the run as I headed toward the lift, my smile disappeared. It was snowing harder now and the wind was whipping up a bit so everything was white. Skiers were ignoring the snowfall and lining up for the lift but I hesitated.

Here was my deciding moment. Meet the challenge or fall short? What would you do?

I asked myself, “Are you going to cowgirl up and take another run? Are you going to stay out to the last possible moment and push yourself or are you going to go in?

I stared at the lift and looked at the snow whipping past and let several people pass me saying, “Go ahead, No problem.  I am taking pictures.”

The clock said 4:00 and the sign said, “Last lift at 4:15.”

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With snow blowing in my face, I turned on my heels while saying under my breath, “Close enough! This girl is headed in.”

So maybe my little challenge wasn’t met but the ski day was fantastic anyways! Check out more photos from my spring ski day at Deer Valley Resort below. Do you think I should have made one more run? Tell me in the comments or on Twitter @nancy_moneydiva.


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