Deer Valley Resort’s President Receives S. Joseph Quinney Award

Deer Valley Resort’s President and General Manager, Bob Wheaton, is the 2014 S. Joseph Quinney Award Honoree from the University of Utah’s J. Willard Marriott Library. Named for the late Utah lawyer, businessman, state legislator, ski visionary and founder of Alta Ski Resort, who is often referred to as “the father of Utah’s ski industry,” the Quinney Award is presented each year to an individual or organization exhibiting the same public-spirited attributes and contributions to winter sports as its namesake.

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Quinney Award recipient, Bob Wheaton, joined Deer Valley Resort in 1980 and worked his way up to resort president in 1997. With Wheaton at the helm, Deer Valley Resort has held the distinction of being rated by readers of SKI Magazine as the number one resort in North America seven times, five of those years consecutively, and has ranked among the top three resorts in North America for the past 16 years. For 2015, Deer Valley was ranked the number two resort in North America and the number one resort in the United States. In 2013 the resort was awarded the United States’ Best Ski Resort award at the inaugural World Ski Awards.

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“To receive the S. Joseph Quinney Award, that pays homage to a man I revere, and be included among peers who have all played a vital role in furthering Utah’s ski history, is such an honor,” said Wheaton. “For the past 45 years, the ski industry has been a cornerstone of my life. I will continue to do what I can to keep it a mainstay of Utah’s future.”

Wheaton’s extensive public service work and contributions to winter sports are aligned with the legacy of S. Joseph Quinney. He is a past president of the board of directors of both the Park City Chamber and Visitor’s Bureau and the Intermountain Ski Areas Association. Currently, he serves on Ski Utah’s executive committee and is a two-time past president and has served on the board of the Salt Lake Area Chamber of Commerce. Wheaton is also on the boards of the Utah Symphony and Opera, the Utah Olympic Legacy Foundation and the National Ski Area Operators Association.

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Wheaton is a recipient of the Outstanding Contribution Award from the Intermountain Ski Areas Association, the Park City Rotary Club’s Professional Citizen of the Year Award and Ernst and Young’s Entrepreneur of the Year. He was inducted into the Utah Tourism Hall of Fame and worked closely with the organizing committee for the 2002 Olympic Winter Games, for which Deer Valley hosted the freestyle mogul and aerial events, along with the alpine slalom competitions.

Wheaton received the Quinney Award at the 24th annual Ski Affair, a fun- and nostalgia-filled fundraising dinner presented by the University of Utah’s J. Willard Marriott Library’s Ski Archives, held at Little America in downtown Salt Lake City on Wednesday, November 5, 2014. The Ski Archives house the largest cache of skiing and snow sports history in the country.

My Top Five “Only in Park City” Experiences

Nearly every day, I find some reason to appreciate the moments and experiences that make life in Park City, Utah unique. Believe it or not, these moments don’t revolve entirely around sports experiences—though I engage in as many seasonally-relevant sports as possible every week. But sometimes, seemingly out of the blue, you get those, “Only in Park City” moments that fill you with wonder at the dumb luck of living in such a terrific place. Here are some of my favorites:

1. Everyone gives back

The ways in which we give back are so numerous, I can’t even begin to list them all here. Schools get kids involved early with opportunities to give—often having classrooms compete with pennies to raise funds for a charity, and once the students enter middle school, their curriculum includes community service hours.  Deer Valley connects hundreds of students each year with our state’s heritage at the annual Navajo Rug Show. Parents and non-parents volunteer time in the classrooms of our schools. Also, I have been asked annually to be a guest speaker on the topic of professional writing and blogging for the ninth graders in Honors English, as they embark on writing their own blogs. I’m very proud to be able to give back to my community in this way. And I’m hardly alone: When Lance attended a summer camp called Innovation in Action Institute (which focused on entrepreneurial skills), one local entrepreneur-parent gave a video-conference presentation to the students, while he was on a business trip. Countless friends of mine contribute their time to the Center for Advanced Professional Studies, run by the school district.

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And on November 7, the annual Live PC, Give PC Day of Giving will overtake the town, with volunteers wearing T-shirts, holding signs, calling in to KPCW and generally getting the word out that people can donate to one or more non-profits to help support the programming that keeps the town running (with ED, or otherwise.) It’s a great way for locals and guests to show their support for all the work our town’s non-profits do to benefit the entire community. It’s this kind of collaborative approach that makes our town unique—because we all feel that we’re contributing to the success of the town, beyond just spending money on ski passes and shopping in the stores.

Parkites love nothing more than sharing an experience—witness the countless outdoor concerts, where there’s a “huge crowd, whether it’s free or paid. But we seem to excel at the experience of giving.

2. We WIN Lost and Found

Our local radio station, KPCW does an excellent job sharing Lost and Found announcements. Dogs, wallets and cell phones figure heavily in these announcements. But once in a while, I’ll have an experience that wouldn’t happen in most of the cities I’ve lived in previously. To wit: One week, I enjoyed Standup Paddleboarding outings with friends, not once, not twice, but three times. My son, Lance, left a tote bag with dry clothes somewhere on the grass beach near the pond.

Photot Credit: Michael Larsen of Larsen and Talber

Photot Credit: Michael Larsen of Larsen and Talber

We discovered this after we arrived home, so we schlepped back to the Deer Valley Grocery~Café to look for it. Oddly, we couldn’t find it—but we did spot a towel and wet suit belonging to his friend Ben, who’d been with us that day. So the trip wasn’t for naught and I began to wonder if we’d actually brought the bag with us in the first place. Imagine my delight when, the following Wednesday after we’d finished paddling with our friends Tracy, Michael and their kids, I spotted the bag sitting between the building’s AC units.

Photo Credit: Michael Larsen of Larsen and Talber

              Photo Credit: Michael Larsen of Larsen and Talber

When I showed it to Michael, he was astounded—“That’s been here since Saturday?” he asked with the disbelief of a longtime city-dweller. So stunning was this discovery, that Michael took a photo of the bag in its waiting spot.

3. We Chase Balloons

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No matter how frequently it happens, my family and I never tire of noticing hot-air balloons dancing over the early-morning horizon. On a recent morning, there were three coming up over the ridge that we could see from our breakfast table. It looked improbably pretty, like a painting. One morning, when Seth and I had some time between dropping off his brother at camp and the beginning of his own camp, we saw a balloon that was about to land near a parking lot off of US 40. We drove over to watch the landing, so he could see how graceful it looks.

4. We get customer service

Deer Valley Resort is only one example of the way Park City does its best to be hospitable to locals and visitors alike, and to make sure the experience is stellar. Park City MARC runs terrific programming all year for our town’s youth, exposing them to skateboarding, soccer, fencing and basketball, to name just a few. One standout? The excellent tennis programs, including their camps, which my kids attended this summer.

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Of course everyone has an “off”day, and happened one day when my younger son was attending the tennis camp. I couldn’t get a straight answer on something that was happening at camp—the details of the situation are unimportant here, but the fact is when I expressed my concern, the front-desk staffers, Sadie and Marianne, heard it. Sadie escorted me to the operations office where I met Recreation Supervisor Tate Shaw. “I get that mistakes and oversights happen,” I told him. “But the mark of a good organization is how well the situation gets handled after the mistake.” Tate took my concerns seriously, addressed them with the staff and called the following day to let me know that it had indeed been resolved to my satisfaction. I know this seems like a small thing to some people—but if you’ve ever been stuck in an endless ladder of customer service auto-prompts with a big company, the fact of having an actual human being listen to you is not to be undervalued. The other thing that this experience reinforced is Park City’s small town charm and the “it takes a village” mentality, that comes to bear almost every day in little ways. When I expressed a concern about an issue in a program my child was in, it was taken as seriously as though it were a staff members child.

5. We Dress for Success

On most of the days that I took Lance to Standup Paddleboarding camp at the Deer Valley Grocery~Cafè Pond, I arrived ready to paddle.

Photo Credit: Michael Larsen of Larsen and Talber

            Photo Credit: Michael Larsen of Larsen and Talber

Except one day, I arrived dressed for the meeting I’d left briefly, to run Lance up to camp. As Trent came paddling ashore to greet Lance, he said with some surprise, “Oh, it’s YOU! I thought you sent someone else to drop off Lance!” The fact is most days I put on exercise clothes first—and may not find myself in street clothes until the following day. After all, when you’re fitting in exercise and sports around the other necessary activities of daily life and you have the kind of job that only occasionally requires a professional wardrobe, dressing for work has a different meaning. For someone who worked in fashion magazines for a very long time and once received a “once-over” from the editor of Vogue, it’s frankly a relief. There’s a definite vibe of “come as you are,” in Park City. Biking to a meeting is a good thing, riding a chairlift to one is even better. So if you see me looking like I’ve been loafing around in yoga pants or ski clothes all day, chances are you’re half-right—but in this town, that’s dressing for success.

#DeerValleySummer Concerts

This year marks my first summer in Park City. After the ski season, I thought that the town would slow down. Friends and family would ask, “What do you do when the ski season ends.” Honestly, I didn’t know what to expect. Numerous people told me that summer in Park City is just as fun as winter. I was told stories of outdoor concerts, hiking, mountain biking, standup paddleboarding and all of the other activities the #DeerValleySummer had to offer. I was excited to see for myself what all of the talk was about.

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To kick off the summer, we planned to attend the first concert of the season at Deer Valley’s Snow Park Outdoor Amphitheater, The Bacon Brothers. My girlfriend and I are huge Kevin Bacon (the actor) fans and when we learned he would be performing at Deer Valley Resort, we had to be there. We didn’t know that Kevin Bacon played in a band; we later found out that Kevin and Michael Bacon had been playing music together since they were small boys and as The Bacon Brothers since 1995.

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I was told that to truly get the full experience, you should order a Deer Valley Gourmet Picnic Basket. I made sure to order the basket 24 hours in advance as per the ordering instructions online. We had the choice of salmon or beef entrèes and of course, Kourtni and I had to go with both. The salmon was lightly smoked with marinated cucumber ribbons and dill caper aioli. The beef was a chilled petit fillet with caramelized onions and horseradish cream. The Gourmet Picnic Basket also came with steamed artichokes, aioli, imported olives, Deer Valley’s housemade Tuscan salami, slow roasted tomatoes, baby heirloom tomatoes and fresh arugula, Deer Valley Artisan Meadowlark double cream brie with freshly baked baguette, an apple, grapes and two salted caramel chocolate brownie pops. We also added on a bottle of Ceago Chardonnay.

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You would think after all of that food, we would have had enough. A little girl walked by with a Deer Valley cookie that was bigger than her head. I realized Kourtni had never had one so we decided that one cookie couldn’t hurt. We made a quick stop by the concession stand and picked up a delicious chocolate chip cookie. Kourtni was very impressed and even sent a snapchat to all of her friends with it. I told her you could buy the mix online or from the Deer Valley Grocery~Café and make them at home. She bought the mix a few days later. The music was great, but for us the food stole the show.

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The Bacon Brothers ended the night with Footloose and had the entire crowd standing up and singing with them. Our seats were fantastic, but honestly, knowing what I know now, there isn’t a bad seat in the house.

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After the concert, to my surprise, the party didn’t stop. We made our way to the St. Regis Big Stars, Bright Nights VIP after-party inside the Snow Park Restaurant where drinks and appetizers were served. We met a few friends and talked for an hour and a half. Realizing we were one of the last groups still there, we decided to call it a night.

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This was the perfect way to kick off our #DeerValleySummer. We enjoyed it so much in fact, that we attended the Martina McBride and Dierks Bentley concerts in the following weeks.

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We sat in reserved seats again for Martina McBride. She was surprisingly short and looked as if she hadn’t aged a day. She made note of the elevation and how beautiful the Snow Park Outdoor Amphitheater was. Afterwards, we attended the VIP after-party and were one of the last groups to leave again.

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Dierks Bentley was by far Kourtni’s favorite concert. We had general admission seats on the lawn, brought our own cooler and got there early to make sure we had a good spot. My sister, Andrea, and her boyfriend, Tyson, met us there. They purchased hamburgers from the Deer Valley concession stand and beer from the Deer Valley Etc. store. We stood the entire concert and sang every word with 5,000 other Dierks fans. He put on a great show and really interacted with the crowd. The venue and great music made this one of the best concerts we have ever attended!

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Have you been to a concert at Deer Valley Resort’s Snow Park Outdoor Amphitheater? Let me know how your experience was in the comments below or on Twitter @RyanMayfield or @Deer_Valley.

 

Deer Valley Resort will Host 25th Annual Navajo Rug Show and Sale

The 25th annual Navajo Rug Show and Sale will take place at Deer Valley Resort‘s Snow Park Lodge, November 7 – 9, 2014. This special event provides attendees the opportunity to experience Navajo culture through demonstrations of weaving, singing and other traditions; and to help support Navajo elders by purchasing their hand-woven rugs and hand-crafted jewelry.

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The Adopt-A-Native-Elder Program is proud to sponsor the event, celebrating its 25th year in Park City. This year’s show has the theme “Honoring Our Weavers” and pays tribute to the weavers who make the show possible, many of whom have been participating since its inception in 1990. This year’s participants were asked to weave a self-portrait of themselves at the loom into their creations.

Program founder, Linda Myers, started the Rug Show as a way to help the elders support themselves by selling their crafts and to raise awareness for the elders’ needs. “The Rug Show offers guests a unique opportunity to learn more about the Navajo way of life and to meet 30 elders and their families who will travel from their native homeland to Park City,” said Myers. “From its humble beginnings of just a few rugs at the Kimball Art Center, the Rug Show has evolved into what may be the largest event of its kind in the country. More than 700 rugs will be on display and available for purchase at the show. The proceeds from the rug sales go directly to the weaver.”

Adopt-A-Native-Elder assists more than 500 Navajo elders living traditionally in remote areas of the Navajo Reservation in Southern Utah and Northern Arizona. Volunteers deliver food, clothing, medical supplies and other necessities twice a year to support the elders and to build a bridge of hope between cultures.

On Friday, November 7, the event opens to the public with a preview fundraiser from 6 to 10 p.m. at Deer Valley’s Snow Park Lodge. This preview allows guests to view the complete selection of rugs available at the show and to purchase rugs at a 10 percent discount. A live auction featuring the rugs, trips and special gift packages will take place between 8 and 9 p.m. Tickets are $30 for adults and $10 for children under 12. They can be purchased at the door or with a credit card by calling 435-649-0535.

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The Rug Show and Sale continues on Saturday, November 8, and Sunday, November 9, from 10 a.m. to 6 p.m. Admission is $5 and/or $5 worth of donated canned goods, per day. On Saturday, a Navajo Children’s Princess Pageant will take place at 10 a.m., a weaving demonstration at 1 p.m., Navajo Grandma Idol contest at 3 p.m. and the Navajo Grandpa Idol singing contest at 4 p.m. On Sunday, there will be a Navajo Veterans ceremony at 10 a.m., a weaving demonstration at 1 p.m. and a closing Pow Wow at 3 p.m.

Food and clothing collected during the show and all funds generated from the sale of rugs and jewelry go directly to the elders. The Rug Show is supported by grants from the Utah Arts Council, the National Endowment for the Arts and the Summit County Restaurant Tax.

For more information on the Rug Show, please visit the Adopt-A-Native-Elder website at http://www.anelder.org, call Linda Myers at 435-649-0535, visit the resort’s website at deervalley.com.

Deer Valley Resort is Out For Blood at the 11th Annual Transylvania Tea Party Blood Drive

Deer Valley Resort is truly out for blood this Halloween by hosting the 11th annual Transylvania Tea Party Blood Drive. This fun-filled, Halloween-themed blood drive is a tradition started by Deer Valley staff who wanted to support the community blood banks and get into the Halloween spirit.

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“This event has become a fun and worthwhile Halloween tradition at Deer Valley,” said Kim Mayhew, Deer Valley Resort director of human resources. “Our staff enjoy dressing up and coming together in support of a worthy cause. We also encourage the public to join with our staff in donating. The need is urgent and constant and donations are vitally important for emergencies and for people suffering from cancer, blood disorders, sickle-cell anemia and other illnesses.”

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Last year’s Transylvania Tea Party Blood Drive received more than 100 donations. This year’s event will take place on the second level of Snow Park Lodge in the Clock Room from 10 a.m. to 3 p.m. on Friday, October 31, 2014. Deer Valley’s current staff base is being encouraged to participate in full force, and the blood drive is open to any community members wishing to donate. Walk-ins are accepted, but appointments are encouraged and can be made by calling 435-645-6654. Light refreshments will also be provided.


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Donors must present a photo ID, be 18 or older (or at least 16 years old with parental permission slip), weigh at least 110 pounds and be in good health. To find out if you are eligible to donate blood, please consult the ARUP Blood Services website at utahblood.org. ARUP Blood Services, a division of ARUP Laboratories which is an enterprise of the University of Utah and the Department of Pathology, will be conducting the drive and is proud to be the sole blood provider to University of Utah Hospital, Huntsman Cancer Hospital, Primary Children’s Medical Center and Shriners Hospital for Children.

For more information on the Transylvania Tea Party Blood Drive at Deer Valley Resort, visit deervalley.com.

Deer Valley Resort #SkiTheDifference

Deer Valley Resort is honored to be ranked the #1 ski resort in the United States by the readers of SKI Magazine in 2015 and to be voted #1 in the categories of Access, Guest Service, Family Programs, Dining, On-mountain Food, Lodging and Grooming.

Deer Valley Resort revolutionized the ski industry by providing the first-class service one would receive at a five-star hotel. The resort offers 21 chairlifts, 101 ski runs, six bowls, 12 restaurants, 300 annual inches of powder, three elegant day lodges, 2,026 acres of alpine skiing, hundreds of luxury accommodations and a renowned Ski School and Children’s Center.

Scarecrows at the McPolin Farm

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As you drive to Deer Valley Resort on State Route 224, it’s impossible to miss the McPolin Farm that stands as the gateway to the town of Park City. This iconic farm, purchased by the citizens of Park City in 1990, is meant to enhance the entry corridor and maintain some precious open space.

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Since those days, the barn and farm have been extensively refurbished, stabilized and regularly maintained, mostly through the continuous support and work of the Friends of the Farm volunteer organization.  The McPolin Farm is also available for community events like the annual Scarecrow Festival which kicked off on September 27 and will be displayed through Halloween. A variety of scarecrows are displayed along the paved, multi-use trail that parallels the main highway.

On the last Saturday of September, Parkites created themed and handmade scarecrows. Everyone put on their creative hats, brought clothes, shoes and accessories and created a collection of unique characters.

In exchange for a donation benefiting the McPolin Farm, organizers provided the stuffing material and a support stand for each scarecrow. Events including games, pumpkin carving and face painting were held while the scarecrows were assembled. Creativity went wild and the end result is stunning!

Now the show is yours to enjoy. This past weekend, we took our grandson and he had the time of his life discovering the whimsical and sometimes spooky creatures that were lining the path. We checked each scarecrow from head to toe, laughed when we read their stage name and took lots of photos. Following is a pictorial summary of what we liked most:

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From Snoopy to Star Wars, characters are always popular; there’s something for everyone…

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The majority of creations are just fun and whimsical…

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What would a display of scarecrows be, without a few crow-creations?

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Of course, there is always room for the spooky kind…

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Education wasn’t forgotten either!

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…As well as worthy causes, like the ALS bucket challenge.

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What would Park City be without sports of all kinds?

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… and skiing, of course!

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But above anything else, Snow, and lots of it!

Don’t wait; bring your kids or grandchildren along with their friends, and enjoy a day out. Just make sure to park across the street in the parking lot and walk through the tunnel to get across the highway to the Farm. Everyone will be guaranteed a great time, will get plenty of fresh inspiration and perhaps will want to create their very own Scarecrow next September!

EARLY-SEASON PASS RATES END OCTOBER 31, 2014

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Deer Valley Resort early-season rates on all Season Pass products end on Friday, October 31, 2014.  Deer Valley offers a wide range of Season Pass options, including the Midweek Senior, Super Senior and Young Adult passes.  For more information on all Season Pass products and pricing, please visit deerlocals.com.

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Deer Valley 2014-2015 Season Pass holder benefits include:

  • Valid for summer 2015 chairlift rides. Deer Valley offers lift-served mountain biking, hiking and scenic chairlift rides. Operating mid-June through Labor Day. Midweek season passes are valid seven days a week in the summer.
  • Eligible Adult, Senior and Midweek Season Pass holders will receive up to six Buddy Passes for each Season Pass purchased. Eligible Teen and Child Season Pass holders will receive four Buddy Passes for each Season Pass purchased. Season Pass holders must present their Season Pass at the ticket office in order to receive the discounted rate.  Midweek Season Pass holder discounts are valid Monday-Friday only.  Black-out dates for Season Pass Buddy rates are December 26, 2014 – January 1, 2015 and February 14 – 16, 2015. Adult and Senior: $71, Midweek: $62, Teen: $62, Child: $43
  • WasatchBenefitPass290x190Wasatch Benefit Pass, enjoy shared lift privileges at Alta Ski Area and Snowbird Ski and Summer Resort with the purchase of a qualifying Deer Valley Resort Season Pass. Select season passes at each resort qualify for up to three complimentary day tickets at the other two resorts. One ticket per day, per resort, will be issued and the tickets are 100% non-transferable. Black-out dates apply: December 24, 2014 – January 2, 2015, January 17 – 19, 2015 and February 14 – 16, 2015.
  • SollogoVerticalEligible Season Pass holders will receive four ski days at Solitude Mountain Resort this coming season. Midweek pass holders will be given two passes valid Monday-Friday.  One ticket per day will be issued and the tickets are 100% non-transferable. Holiday restrictions will apply: December 24, 2014 – January 2, 2015, January 17 – 19, 2015 and February 14 – 16, 2015.
  • A 20% discount Snow Park lunch card is available exclusively to Season and Local Pass holders. They may be used at the Snow Park Restaurant between the hours of 11 a.m. and 2:30 p.m.
  • 15% discount on dinner at three of Deer Valley’s evening restaurants: Royal Street Café, Seafood Buffet and The Mariposa. Holiday restrictions will apply: December 20 – 31, 2014 and February 14 – 16, 2015.
  • One-year subscription to SKI Magazine

Deer Valley Season Passes are available for purchase at our Snow Park Ticket Desk, open seven days a week from 10 a.m. to 5 p.m., online at deerlocals.com, by phone at 435-645-6626 or email at ticketdesk@deervalley.com.

Girls’ Weekend Spa Day – Five Tips To Make It Fabulous

Girls talk.

We’re wired that way.

No seriously, we really are. In fact, recent research has shown that women’s brains are wired differently than men’s. This research has confirmed what many of us suspected. In females, wiring in the brain goes between the left and right hemispheres, suggesting that they facilitate communication between the analytical and intuition. (Think great memory, multi-tasking and group solutions.)

In men’s brains, the wiring is front to back suggesting their brains are structured to facilitate connectivity between perception and coordinated action. (Think singular focus.) (Read more here.)

What this means to us, ladies, is we are meant to be communicators.

We talk. We listen.

So when I was setting up my girls’ weekend spa day, I knew I had to plan for lots of communication time.

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Since my girlfriends carved out precious time away from their families to get together and unwind, I needed to make sure we made the most of our time together. I asked Katie at Zanté Spa, located at the Deer Valley Plaza Building, to help me plan a morning of relaxation and rejuvenation with the girls. As a pro at creating special pampering experiences, she gave me a few tips.

Here are five of them:

1. Take over the place. Since you and your girlfriends don’t get together as often as you like, you want every moment to count. Zanté Spa was able to book our appointments so that we had the place to ourselves the whole morning. We’d welcome any other spa visitors, of course, but having “just us girls” made it feel so welcome and cozy. We were able to employ “no filter” conversations which is what girls’ weekend is all about.

2. Build in transition time. Katie scheduled our treatments with plenty of time for lounging in-between. Instead of feeling rushed and checking our watches, we were able to relax as some of us were getting done with our treatments and others were getting started. As a Type A personality who lives her life by the clock, I appreciated the no-stress attitude. This is one tip many of us can apply to all areas of our lives – I certainly will.

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3. Customize your experience. We brought in some special fruit plates, juices and appetizers to complement the selection of goodies the spa provided. Don’t laugh but we also brought some “lighter” reading – fashion magazines! The spa supplied some wonderful reading material, but be sure to bring in whatever makes you feel comfortable whether it’s a special book or a fashion magazine.

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4. Linger. When your spa day comes to a close, don’t rush out. After a few hours of Zen space and total relaxation, we didn’t want to just bolt out the door. We needed some transition time to step back into the world. The ladies at Zanté Spa, suggested we linger. They also had menus on hand for us to review some choices for our next stop – lunch at Deer Valley Grocery~Café.

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5. Treat yourself to something special – you deserve it. Try something new to enhance your experience. My girlfriends who had massages tried a Japanese energy technique called Reiki integrated into their massages and felt fabulous afterwards. I tried the restructuring and soothing facial called Vital-Elastin which included a facial massage with the exfoliation and dry brushing. This was a new experience for me and my skin appreciated it!

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So remember when planning your event, girls talk.

Just go with it.

Do you or a family member need a retreat or special getaway or do you have questions about our girls’ weekend? Connect with me on Twitter  and @Deer_ValleyClick the links for more information on; lodging at Trail’s End Lodge, spa services at Zanté Spa and menu options at Deer Valley Grocery~Café.

Kathy Sherwin’s Deer Valley Difference

Fresh out of college, Kathy began her career at Deer Valley Resort as a Ski Instructor before joining the Ski Patrol team and then moving on to the resort’s Human Resources department. She didn’t stop there and worked part-time in retail at the resort’s Signatures Stores, while she pursued a career as a professional cyclist. Today, she is the Tour & Travel/International Coordinator in the Marketing department. Before she re-invents herself once more, I stopped Kathy for a few precious minutes to uncover the secret of her breathless career path with Deer Valley Resort.

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JF: What was your life like before Deer Valley Resort?

Kathy Sherwin: I was raised in Tacoma, Washington and always was a very active child. I was a tomboy, I guess; I already had my little BMX bike and built a track for it in the back of the house. I also played soccer, tennis and was put on the ski bus every week by my parents.

JF: Where did you go skiing?

Kathy Sherwin: Snoqualmie Pass, Crystal Mountain and White Pass; those were the main places I learned to ski; I was always on the go!

JF: As you grew up, which career path did you want to pursue?

Kathy Sherwin: It’s kind of funny; I wanted to be a doctor. As I started volunteering and working in that field, I soon realized that everyone was sick. I wasn’t sure I wanted to be around all these sick people all the time and started looking instead into preventive approaches to healthcare which led me to a healthier lifestyle. I met my late husband in college and he was the one who had a bicycle and said, “Hey, let’s commute to school everyday.” It was of course much faster to ride our bikes than drive for 40 minutes in Seattle’s traffic. That’s how I got back into bike riding.

JF: I guess, biking was well planted into your DNA.

Kathy Sherwin: Yes. I remember telling my mom, “I want to bike race!” when I was 6 years old, but it didn’t happen.

JF: So you are at the university and then you graduate; what brought you to Deer Valley Resort?

Kathy Sherwin: My late husband said, “I’ve heard about Deer Valley Resort, it’s a great place in Utah; they treat their employees extremely well.” So we went, we got jobs, he became a Mountain Host and I became a Ski Instructor.

Kathy in the early days at Deer Valley Resort with late husband Chris Sherwin.

Kathy in the early days at Deer Valley Resort with late husband Chris Sherwin.

 JF: Had you taught skiing before?

Kathy Sherwin: Yes, I forgot to tell you; I had taught skiing at Ski Acres, next to Snoqualmie in Washington, during my last year of college.

JF: What were your expectations when you arrived at Deer Valley Resort?

Kathy Sherwin: That we would work there for a season or two and leave.

JF: And move on to another place?

Kathy Sherwin: Yes, but Deer Valley Resort was so fantastic and with the employee benefits, the way we were treated, and the tight-knit family atmosphere, it was hard to think about leaving.

JF: Were you hooked?

Kathy Sherwin: Totally!

JF: What did you learn during your first season?

Kathy Sherwin: The importance of customer service. If you had a question from a guest and didn’t have an answer for it, you would go find it out and would get back to the guest no matter how much work it meant and whether it took a few minutes or an hour. I thought it was pretty cool because many other places didn’t know how to service their customers that well.

JF: What else did you learn?

Kathy Sherwin: The other thing that I discovered, that I thought was really neat and interesting, was that all the departments were working well together. So we got along well with the kitchen and the kitchen would help us, Mountain Hosts would help us too; soon, the other departments would pitch in. The philosophy was, “We’re all under one roof, we’re trying to achieve the same goals, so we need to help each other to achieve them.”

JF: Did you feel this came naturally from all your coworkers?

Kathy Sherwin: We had orientation and training, but no one can force a certain attitude on you. With the kind of employees that we have, many of them so well-educated, this way of acting comes quite naturally. It isn’t pushed down your throat and most people buy in to that concept.

JF: What’s remarkable about your career at Deer Valley Resort is the impressive range of positions you have occupied over the years; tell us about that.

Kathy Sherwin: The ski school came naturally because I had done it previously. Still continuing on the thought that I wanted to go into medicine, I became an EMT (Emergency Medical Technician) and joined the Ski Patrol for a few years. Then about a year later, after my husband and I married, I had the urge to get a “real job” and an Administrative Assistant position in Human Resources became available. I applied and got the job.

JF: Was it a year-round job?

Kathy Sherwin: Yes, salaried, full-time. I did it for a little over 10 years and worked my way up to HR Manager by the time I left. I decided to then pursue my passion of racing a bicycle full-time.

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JF: Did you take a sabbatical or did you find some other working arrangement?

Kathy Sherwin: What I did was to work on-call with the Deer Valley Signatures stores. I would come to help over Christmas, holidays and other busy periods and did this for six years. In the meantime, I was racing my bike full-time, traveling the world and training daily.

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JF: How did that passion for mountain bike racing develop?

Kathy Sherwin: When I was sitting in the HR department, I watched the NORBA (National Off Road Bicycle Association) series come through and set up mountain bike races; I wondered what this was all about and thought it would be cool to try one day.

JF: Did you have any mountain biking experience?

Kathy Sherwin: Not really, I would occasionally ride a hard-tail mountain bike and eventually I ended up getting a full-suspension one. I loved it and started to race. My first competition was the Intermountain Cup Series, 14 years ago. I participated as a beginner and won my category, which was a real shocker to me.

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JF: What happened after that?

Kathy Sherwin: Everyone was excited for me and told me to go on to the next race, which I did and won! Then I got a local sponsor and little by little, I built my resume up to garner even more sponsors, about ten of them. I was able to accomplish all this without even setting the goal of becoming a professional in the first place.

Kathy on a muddy day of cyclo-cross.

Kathy on a muddy day of cyclo-cross.

JF: Is this how you went on to race nationally and joined the international scene?

Kathy Sherwin: Right. I raced in Canada, Belgium, Scotland, Germany, among other countries.

JF: How long did you race as a Professional?

Kathy Sherwin: About six years.

JF: How did you return to Deer Valley Resort?

Kathy Sherwin: I always knew I wanted to return to Deer Valley and this was always part of the plan. I knew I wanted to work in the Marketing department. A position became available when my husband was sick with cancer, which made the transition so timely. 

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JF: How do you like working in the Marketing department?

Kathy Sherwin: I love it. It’s amazing, as a professional athlete, how you must learn to sell yourself. First I was really shy about it, but it soon became a matter of survival. You learn how to push yourself and show what is important to the person you’re selling something to. It’s amazing how my competitive experience translated into the sales and marketing process. Add to this my love and passion for Deer Valley Resort, the best product out there, all these pieces make it so easy!

Kathy sharing trade secrets with the Travelocity Gnome.

Kathy sharing trade secrets with the Travelocity Gnome.

JF: In looking back over your remarkable career, where do you see the essence of the Deer Valley Difference?

Kathy Sherwin: It’s all in the guest service quality, being upfront with all the experience and value we’re offering our guests. The key is to provide guests with an experience that is always over the top and makes a true difference for them. I love being part of that entire process. I would also add that the company’s leadership has a huge influence on the Deer Valley Difference. For example, Bob Wheaton, our President and General Manager, is instrumental in making it work by leading through example and there’s a trickle down effect throughout the entire work force. This and the fact that we’re all empowered to think out-of-the-box when it comes to solving problems and finding solutions for guests, continuously fuels a customer service experience second to none.

JF: In closing, and for our readers considering a Deer Valley Resort career, what advice would you give them?

Kathy Sherwin: They should know that our employees are kind, open, willing to engage guests, hardworking and willing to go above and beyond the call of duty. Another very cool thing about Deer Valley Resort is that we hire a lot from within – I mean a lot. So go get that “entry-level” job, because, before you know it, you can have a year-round position; this is exactly what I did.