Deer Valley and Ikon Pass Announce Expanded Adventure Assurance Benefits

On April 17, Ikon Pass introduced Adventure Assurance, the industry’s first free program designed to alleviate uncertainty and provide flexibility to 20/21 pass holders. Today, Deer Valley and Ikon Pass announces expanded Adventure Assurance benefits and more options to offer pass holders peace of mind for winter 20/21.

Bald Mountain at Deer Valley in Park City, Utah.

Whether pass holders ski a little, a lot, or choose to not use their Deer Valley Season Pass or Ikon Pass throughout winter 20/21, Adventure Assurance has skiers covered. Both Deer Valley Season Pass holders and Ikon Pass holders may elect to defer the purchase price paid for their unused 20/21 pass to the 21/22 winter season. Or, if passes are used and there is an eligible COVID-19-related closure, Deer Valley Season Pass and Ikon Pass holders will receive a credit toward their 21/22 pass based on the percentage of days closed, more details below. Expanded Adventure Assurance coverage is free and included with every previously purchased 20/21 Deer Valley Season Pass or Ikon Pass and new 20/21 pass purchases.

NEW: Expanded Adventure Assurance

Zero-Day Credit with More Time to Defer – For any reason, if a pass holder does not use their 20/21 Deer Valley Season Pass or Ikon Pass, they will have the option to defer the purchase price paid for the 20/21 Deer Valley Season Pass or Ikon Pass toward the purchase of the same  21/22 pass product using the new Zero-Day Credit – no questions asked. 20/21 pass holders can now make this decision between September 10, 2020 and April 11, 2021 (previously September 10 – December 10, 2020).

PRODUCTS INCLUDED: 20/21 Deer Valley Season Pass, Ikon Pass, Ikon Base Pass, Ikon Base Plus Pass, Ikon Session Pass 4-Day 

Added Assurance Due to Possible COVID-19 Closures – Deer Valley Resort Season Pass holders will receive a proportional credit towards their 21/22 season pass if there is an eligible COVID-19-related closure at Deer Valley between December 10, 2020 and April 11, 2021.

For complete details and terms and conditions, please visit Deer Valley’s Season Pass page and Adventure Assurance Program FAQ.

If an Ikon Pass holder’s selected Ikon Pass destination closes due to an eligible COVID-19 event between December 10, 2020 and April 11, 2021, the Ikon Pass holder will receive a proportional credit towards any 21/22 Ikon Pass.

Starting September 10, 2020, Ikon Pass holders will be able to select from two options:

The All Destinations election has been automatically selected for you. If you choose to change your election, you will have the option to do it online between September 10, 2020 and October 1, 2020 in My Account.

ALL DESTINATIONS

If any eligible North American Ikon Pass destination closes due to COVID-19 for one, several or all days between December 10, 2020 and April 11, 2021, pass holders will receive a proportional credit based on the percentage of those days closed during that time period. A credit will be applied automatically to the pass holder’s account for use towards any 21/22 Ikon Pass.  

PRODUCTS INCLUDED: 20/21 Ikon Pass, Ikon Base Pass, Ikon Base Plus Pass

ONE ELIGIBLE DESTINATION

If the pass holder’s selected North American destination is closed at least seven consecutive days or 21 total days between December 10, 2020 and April 11, 2021 due to COVID-19, the pass holder will receive a proportional credit based on the percentage of those days closed during that time period. A credit will automatically be applied to the pass holder’s account for use toward any 21/22 Ikon Pass.   

PRODUCTS INCLUDED: 20/21 Ikon Pass, Ikon Base Pass, Ikon Base Plus Pass

Adventure Assurance for the Ikon Session Pass 4-Day

For any reason, no questions asked, between September 10, 2020 and April 11, 2021, 20/21 Ikon Session Pass 4-Day pass holders have the option to defer 100% of the purchase price of their unused pass toward any 21/22 Ikon Pass product, regardless of COVID-19 closure.  

PRODUCTS INCLUDED: 20/21 Ikon Session Pass 4-Day

For complete details and terms and conditions, please visit the Adventure Assurance Program Page and Ikon Pass FAQ.

Other recent benefits made available to 20/21 Ikon Pass holders as a show of community gratitude include:

  • Double the renewal savings – up to $200 to provide some value back to Ikon Pass holders due to the shortened 19/20 winter season
  • More time to get the lowest price – through June 16, 2020
  • Payment Plan – Four easy payments with only $199 down, at 0% interest 
  • Child Pass Promotion – Purchase up to two discounted Child Ikon Passes or Child Ikon Base Passes for children ages 5-12 with the purchase of an Adult Ikon Pass or Adult Ikon Base Pass. New renewal discounts apply. 
  • Two New Destinations: Mt. Bachelor in Oregon and Windham Mountain in New York

“We understand that there is still pass holder uncertainty around winter 20/21, and we aim to offer Ikon Pass holders peace of mind and more time to make the best decisions,” said Erik Forsell, Chief Marketing Officer, Alterra Mountain Company. “Pass holders can ski a little, ride a lot, or defer the purchase price of their unused 20/21 Ikon Pass, we’ve got them covered. We look forward to next winter, sweet days await us.”  

The Ikon Pass unlocks adventure with access to 43 iconic winter destinations across the Americas, Europe, Japan, Australia and New Zealand and is a collaboration of industry leaders – Alterra Mountain Company, Aspen Skiing Company, Boyne Resorts, POWDR, Jackson Hole Mountain Resort, Alta Ski Area, Snowbird, SkiBig3, Revelstoke Mountain Resort, Taos Ski Valley, Windham Mountain, Thredbo, Mt Buller, Niseko United, Valle Nevado, and NZ Ski. Each demonstrates integrity, character and independence that is reflected in their mountains and guests.

Click below for all Ikon Pass product details – pricing, access, and benefits.

Ikon Pass

Ikon Base Pass

Ikon Base Pass with Jackson Hole Mountain Resort & Aspen Snowmass Access

Ikon Session Pass 4-Day

For more information please visit www.ikonpass.com.

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