David Smalis’ Deer Valley Difference™

David Smalis manages a lodging reservation team whose job it is to paint a vivid picture of a winter vacation home that will perfectly match the needs of its guests. Every piece of the puzzle needs to fit and this requires superior listening abilities, tireless research and absolute integrity during the entire process. David began working for Deer Valley Resort as an intern during the 2007-2008 ski season and is now the Assistant Manager of Deer Valley Resort Lodging and Reservations; he shares with us the essence of his experience.

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JF: David, what exactly are your responsibilities with Deer Valley Resort?

David: I supervise a team of Vacation Planners, that’s what we call our reservations agents. Our team fluctuates from about five individuals during the summer to around 10 in the winter.

JF: How do your Vacation Planners work with guests?

David: Mostly over the phone; they take in-bound calls related to lodging reservations and associated activities, when needed.

JF: What did you do prior to your employment with Deer Valley Resort?

David: I grew up in Phoenix, Arizona and lived there until I was 24. I went to college at Arizona State University. I was already familiar with Park City since my family used to vacation here. I decided to come to Utah while in college, just to do something different; since I really liked the ski industry, I applied to work at Deer Valley Resort.

JF: What was your job at the time?

David: I began with an internship on the mountain with the Race Department and came back to start as a Vacation Planner the next summer. 

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JF: What specifically attracted you to Deer Valley Resort?

David: I was already familiar with the resort and that’s what brought me to my internship. Later, having worked with a travel agency during college, I had the skills required for the Vacation Planner position.

JF: What did you expect as you started your internship?

David: Since my internship counted for credits during my last semester in college, I expected to have fun skiing, get credits for my work and then come home. At that time, I didn’t expect to be here full-time!

JF: What made you change your mind?

David: Once I came back home after my internship, I realized that I wasn’t tied down to anything since I was finished with college. I still needed to get a job, so I came back to Deer Valley Resort.

JF: What were your key motivations for returning?

David: Skiing has been a passion of mine since a very young age, and not just skiing, but also the general atmosphere surrounding the sport; since I was familiar with this area, it seemed like a natural choice. I have been a life-long golfer as well, so with the best of both worlds within easy reach, skiing in winter and golf in summer, I couldn’t be happier.

JF: The perfect confluence.

David: Exactly! In college I majored in communication and I felt that I could go in many directions with it. The fact that I was able to find a job up here I could enjoy as well helped to seal the deal. I found something that I enjoyed doing in a place where I enjoyed being!

JF: Compared to your previous jobs, what has your Deer Valley work experience been like?

David: I worked through college at a travel agency in Tempe, Arizona, which gave me some valuable experience as it relates to the travel industry. This said, the company I worked for was neither too organized nor the most professional, and I found a stark difference when I joined Deer Valley Resort. Here, people stay employed for years and years, something I haven’t seen in other companies!

JF: What impressed you the most at Deer Valley?

David: The executives really set some great examples conducive to cementing a strong team spirit. They’re not above helping employees when the need arises. I’ve seen the president of the resort taking skis at the ski corral during a busy time, just because there was a need. Likewise, I’ve seen other executives clearing tables during Christmas and these kinds of situations go a long way towards creating a unique and wholesome work climate.

JF: How much support did you get along the way?

David: I found that Deer Valley has a culture of promoting from within whenever possible. This helps a lot when you start from a ground-level position and can see that possibility. But you need to have the motivation to move up the ranks. I had it and I’ve always received all the support I needed from my superiors.

JF: Would you like to share some advice for people looking for employment with Deer Valley?

David: I have had nothing but good experiences at Deer Valley. It’s a great place to work and the company treats people very well, but it’s not a job where you can just come in and go through the motions. You must care a lot and be intensely driven in making a real difference to our guests.

JF: A real difference? Is that what defines the “Deer Valley Difference™”?

David: The easiest way to answer is by using the three circle model, “Take care of the guest, take care of the company, and take care of each other.” If you do all three and have them in mind whenever you are making a decision on the job, you are making that Deer Valley Difference™ a reality.

JF: Would that difference influence your making a lifelong career with Deer Valley Resort?

David: When I look at the resort’s master plan and what is going on at the moment in town, I’m truly excited for the future. So to answer your question, I would love to work for Deer Valley for the rest of my career; that would be an ideal scenario for me!

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