This interview with Todd Daines, Rental Manager at Deer Valley Resort, sheds a new light on the new array of options made available to skiers and families who are considering renting their equipment.
JF: How long have you been renting ski equipment, Todd, and how have you seen this activity evolve over the years?
Todd Daines: I’ve been here for 31 years in Deer Valley. I’ve seen quantum changes in terms of ski shapes, lengths, composite materials and of course performance! Predictably, at the same time, I’ve seen our rental activity grow exponentially with the resort and as our rental equipment has gotten better and better!
JF: As you are gearing up for a new ski season, are you renewing your fleet of rental equipment?
Todd Daines: New is the name of the game with us, as we change our equipment every year. We have five categories of skis that we renew either yearly or bi-yearly. As a full-line Rossignol shop, we focus on their Premier products which are the high-end Rossignol skis and boots, with something for everyone, from Junior to Adult!
JF: So, what’s new this winter?
Todd Daines: Skis continue to improve in terms of shapes and construction materials. The new ski that will probably be the most popular this year, the one that’s also the most versatile, is the Rossignol Soul 7, we have those in our Premier line.
JF: Let’s say, that I’m a skier who loves groomed runs, what ski do you have for me?
Todd Daines: I’d get you on the Rossignol Pursuit. It’s a wonderful ski for making large, arcing turns!
JF: The buzz today seems to be all about “rocker skis;” what do you have in this category?
Todd Daines: The rocker technology is build into almost all of the skis that we offer, here at Deer Valley. Some are more extreme than others in terms of the shape they take while some are more qualified for different type of skiing; for instance, we have rocker skis more geared towards groomed runs, other for tree skiing and of course, powder snow.
JF: Do you offer gender-specific skis?
Todd Daines: We certainly do. We offer both women and men specific skis. When women skiers come in and want to try a lighter ski or something more suited to their style, we have it for them.
JF: What are the options for kids and juniors?
Todd Daines: We see kids coming to us at the age of two and a half, three years old, and we get these new skiers on ski length starting at 67 cm and into boots starting at size 7 that are just perfect for them. We have a full line of brand new Rossignol skis, boots and bindings that covers all needs from toddlers to teens, all the way to 140 or 150 cm skis.
JF: What happens if, during my stay, I needed to change gear, from say hard-pack skis to powder boards; is there a way I could switch?
Todd Daines: Most definitely, we have two locations on the mountain, you can just sneak into one of our shops and swap your skis for something that works better for you or the snow conditions at that time. There’s no additional charge to the customer, there may only be a short waiting time, but since we have all your information on file, you’ll be on your way before you know it!
JF: Besides skis, boots and poles, what else do you rent?
Todd Daines: We also rent helmets, of course, and those are designed to fit the smallest child the the full size adult!
JF: If I’ve never rented ski equipment with Deer Valley Resort before, what are my options?
Todd Daines: You can call in or register on line, give us or fill up the information and submit it to us. Depending on how early you make your reservation, you’ll be sent a bar-coded ticket, which contains all your information. Just bring it into one of our rental locations, you can bypass all the lines, go straight to your gear and you’ll be out of the door. If you didn’t have time to get your bar-coded information, you come in, we print out a small ticket, you receive your skis and boots and you’re done.
Deer Valley Rental Shop Website
JF: How long does the process take?
Todd Daines: Since we have such a large fleet of equipment and so many fitting stations, the rental process can be as short as 5 minutes if you have your ticket ready. It might take you up to 15 to 20 minutes if you rent a new pair of boots and want them to fit you perfectly. If you’ve rented before with us, that time can be much shorter because we have your information on file. We also have what we call a “Grab and Ski”, where you can call in, give us all your information and agree to the size of the gear you want. Since it’s all preset, you just come in, okay your rental paperwork and you’re off the door. You only need to take one single step into the rental shop, you bypass all the lines and your skis are ready to go!
JF: So why should I rent skis from you instead of bringing my own equipment?
Todd Daines: It’s such an easy process! When you rent with us, you don’t have to worry about carrying your equipment ever. You can walk up to the shop in your tennis shoes, grab your gear, leave your shoes in the locker and slide on the snow. So once you’re here, you don’t have to leave the resort, you don’t have to call a room delivery service to come bring the gear to you in a van. We’ll take care of it all, right here!
JF: What do I do with my equipment at the end of the day?
Todd Daines: After you’re done with your ski day, you can leave your skis in the coral; likewise, you can leave the boots with us in our boot check. Then, you can then either go to your car, walk to your hotel or take the bus back to your condo. Today, with the breadth of inventory we offer and the kind of high performance equipment we have available, you can experience with us the latest technology in skis and boots and never have the need to purchase anything!